How to Make a Car Advertisement Poster Design
Creating effective advertisementss one of the biggest jobs for a graphic designer. The advertisingndustrys one of the largest employers of graphic designers, but creating advertisements requires a mastery of many different skills. From photo manipulation, digital painting, 3D, and vector graphics, graphic designers need to have strong skill setsn order to be able to work on a given project. Heres How to Make a Car Advertisement Poster Design.
In this Car Advertisement Poster graphic design tutorial, we’ll cover the essential advertising workflow. By following along with this Photoshop ad tutorial, you’ll see how to take just a simple stockmage and build a pixel perfect artwork aroundt, while also communicating valuablenformation about the brand to viewers.
What you will be creating
How to Make a Car Advertisement Poster Design Step 1
First, we need tosolate the photo of Mercedes and putt on a white background. This will give us the base of our advertisement and a focal point to build around. The pen tool or magic wand will work best for this extraction.
Then we start to make the shadows with soft round brush. You can just paint below the extracted car layer on a new layer, based upon where you will place your light source.
How to Make a Car Advertisement Poster Design Step 2
Invert the background layer using ctrl+i and make a new layer, with soft round brush paint some blue areas behind the car. Alternately you can create your own fill layer with a different color.
After that, we use a smoke brush and add a little mist on the left.
How to Make a Car Advertisement Poster Design Step 3
To maket more realistic, I decided to add a clouds texture (http://www.shutterstock.com/pic.mhtml?id=24208522) on the background.
With the layer mask on, we erase the areas on the bottom right corner.
Next, I took a green grass texture and desaturatedt using hue/saturation (ctrl+u) or ctrl+shift+u.
How to Make a Car Advertisement Poster Design Step 4
I thinkts a little bit too dark, so we use the adjustment layer – curves and brightent up.
On new layer, make the left corner a little dark, the lights not going there so strong, thats why we maket darker. You can paintt with a dark brush and set to Overlay or Soft Light.
I want to maket alln one colour pallete, so we need to use a hue/saturation, colorized check.
How to Make a Car Advertisement Poster Design Step 5
On the top of the layers we start to adding the trees (http://www.istockphoto.com/stock-photo-1204409-bonsai-tree.php?st=996a73c).
As you see, every trees blended, so use the curves to maket darker or brighter, and hue/saturation to maket desaturated or more colorful. Don’t forget about the shadows, paintt with a soft round brush just like we did for the car shadows.
Once you’ve added some stock photos, now you can paint the rest with a small brush, use the same colours like the tree and start to paint your wooden root.
How to Make a Car Advertisement Poster Design Step 6
Now,ts time to make the base. We have a dark and relatively ugly looking grass texture. So we need to search a stock photo, on www.sxc.hu and start to blend the green grass.
Use the layer mask, and erase some areas to fit the texture more.
I found some stock photos of the stones and putt on the bottom of the project, also add one more wooden root on the left.
The same stones I put on the left background, that give as an effect, like the cars staying on rocks.
How to Make a Car Advertisement Poster Design Step 7
We add the rocks on the background from a mountain texture (http://www.sxc.hu/photo/916133). As you see they don’t fit to themagen terms of color. To fix this, we use the hue/saturation adjustment layer.
I also paint some mist with soft round brush.
The final touchs the flying birds. Thiss always a good thing, because birds show you the scale of thellustration… the sames with the people on themages. The human eye understands certain sizes for things, such as people, or birds, so they help establish a scale for the eye.
How to Make a Car Advertisement Poster Design Step 8
Nowtts almost done, but the adjustment layers will bringt on the next level. 🙂 First a little more contrast with brightness/contrast and new color pallete with a channel mixer.
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